Let’s break the 4^th wall and come out into the open that I am a business development associate, and as my title reflects, I am responsible for developing the business of Endsight. Coming from a much more analytical and sociological background, I have been trying to come to a conclusion as to what exactly this entails for me. I know that Endsight sells outsourced IT management, that we assign a CIO, that we have system administrators and help desk guys. But so what?

This is all spectacular and innovative for clients but unless people know what that means for them, this laundry list of services will never take on their full potential. I call people all day long, people with the same problems and issues as I do, but unless I can resolve a pain, whether it be loss of productivity, finances, or customers, people will not take the time to hear about our company. Yes they may be  interested in our service, but they are really interested in what it can DO for them. This big WHAT is stress!

People always want a quick fix for stress and inconvenience in their lives. The same holds true for IT mangement and computer support. But everything in life takes a re-adjustment of perspective for long term goals to be accomplished. To lose weight, you cannot just react to weight gain but proactively help yourself through daily maintenance. And this process is an entire adjustment in thinking that requires someone to change their daily habits and complete nutrition paradigm. The same holds true with IT support. For the burden and stress of computer, server, and application maintenance, one must shift their way of thinking.

Yes- computer support has been done, but we aren’t trying to provide the latest “fad”, but a new way of thinking about computer health and the health of your company.  Humans are subject to their surroundings and must change as they become older, as health concerns arise, as politics evolve- in a long term fashion. A business is not much different in the organic sense of change.

And let’s now come full circle to the underlying issue of stress. If humans and companies are not much different, then shouldn’t they both address the issue of stress similarly? People become fatigued, irritable, desperate, unfocused and even in pain during the onset of stress. Don’t companies then suffer from these same symptoms? 

Endsight provides an awesome service from competent people, but what we really do is shift your business health paradigm. Stress cannot be ignored- it’s the fundamental problem which seems to cause the chain reactions in our lives, and in our businesses, that we dread the most.  

Tags: business productivity, IT Consulting Company, it management, stress

This entry was posted on Wednesday, September 3rd, 2008 at 11:09 am and is filed under Managed services.
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