Cloud Computing

There is a lot of noise about cloud computing. It’s fairly new and new is exciting. So what exactly is cloud computing? More importantly, why should a small business owner care?

The cloud is a metaphor used to describe the Internet. Cloud computing is building on that metaphor to describe using the Internet to deliver computing resources as a service. Broadly, cloud computing is the convergence of three technologies: server virtualization, utility computing and software as a service.

1. Virtualization allows software to be separated from physical hardware.This in-turn, allows a single physical server to become 10, 50 or even 100 virtual servers.
2. Utility / grid computing allows server capacity to be accessed across a grid of systems.This in-turn allows computing capacity to increase or decrease depending on user or resource demands.
3. Software as a service allows on-demand software applications via the Internet to be purchased on a predictable monthly subscription basis.

This convergence allows a provider to aggregate many computing resources and profitably deliver those resources as a service for a fixed monthly fee.

The resulting delivery model is highly efficient, but it’s not the key reason for a small business to consider cloud computing. The key reason is best illustrated by looking back a century ago to the emergence of the national electricity grid.

Originally, if a business needed electricity it would have to build and fund the generating capacity on its own. Boilers, turbines and transformers were expensive and so only the largest firms could afford the new technology. The emergence of the grid allowed everyone access to electricity on a subscription basis. All one had to do was plug in. No more expensive capital projects.

In the modern era, mostly because of its size, a small business is inherently forced to either pay for more computer resources than it needs or to suffer with systems that won’t quite do the job. It’s an unwinnable contest that does not balance out.

Cloud computing gives a small business the ability to finally balance that equation by allowing them to pay for only the specific IT resources, service and support they need. Small businesses no longer have to lay out huge amounts of capital for servers, software and staff to build and maintain IT resources such as corporate email, shared files and accounting applications. Instead, they can plug into a computing cloud and access only the resources they need on a fixed fee subscription basis.

As with any new technology, there are a lot of options and providers to consider working with. If cloud computing is an option for your business, moving an on-premise computer network to the cloud needs to be thoroughly planned. For more information about cloud computing click here.

In addition to operating a private computing cloud, Endsight manages more than 100 on-premise computer networks. If you’d like to discuss your current situation and determine the cloud’s applicability to you’re business click here to schedule an in-person meeting.

A Great Idea: Third Thursdays are a fun way to impact employee morale

Employee morale may not seem like a Bay Area IT Issue at first blush, but when you’re running an outsourced IT organization employee morale is of the utmost importance.  It’s an intangible asset.  When Endsight employees are feeling optimistic about the business, good things just start to happen.  When employee morale dips, it can be really hard to catch a break. 

About Jason:

Originally from the great state of Ohio Jason Clause relocated to the Bay Area to work in high-tech.  A veteran of the dot com boom and bust, Jason has more than 10 years experience helping small businesses apply information technology to improve business process and increase revenue.  Jason lives in Dublin, California with his wife Jennifer and enjoys hiking, cooking and quiet time at home.  His hobbies include golf, snowboarding, creative writing and performing amateur stand up comedy. 

 

Connect with Jason:  Blog, Twitter, Facebook, LinkedIn

 

Is Cloud Computing just Hosting by another Name? | Cloud Computing - InfoWorld

It’s an interesting question.  As small businesses, we will need to make sense of “cloud computing” and to try to determine what sort of impact, if any, this new concept will have on our business.  Eric Knorr’s take on the difference between cloud computing and hosting is interesting.  I think it does a fair job of trying to distinguish between the two concepts, but as with most articles I read, this is geared more towards the enterprise IT department.

Check our Eric’s article: http://www.infoworld.com/d/cloud-computing/cloud-computing-just-hosting-another-name-453?source=IFWNLE_nlt_blogs_2009-06-15 

Basically, “cloud computing” is the industry’s new description for IT resources such as e-mail, being hosted somewhere other than on a server that sits in our office.  One of the distinctions between “cloud computing” and “hosting” is that with the cloud, we don’t have any idea where our data resides.  I think a great example of a “cloud” application would be Gmail.  We can log into our mail from a Webpage but we don’t have any idea where the e-mail resides exactly.  This is because Google has low-cost servers located all over the world and they use sophisticated load-balancing technology that moves information and data around their computing grid.  This approach allows us to use e-mail as a service, but it limits our control over the data.

Hosting is similar to cloud computing in at the IT resource resides outside of our corporate computing environment.  But unlike cloud computing, we know exactly, where our data resides.  Hosted Exchange, a Microsoft product, is a great example of this concept.  With this approach, e-mail resides off site at a co-location facility.  We know where the co-location facility is and we know, where the server or in many cases virtual server is located.  The same load-balancing concept applies to hosting in most cases, but it’s on a much smaller scale.  And it’s managed by the local hosting company or IT partner as opposed to Google.  The solution is less distributed, but it affords us more control.  

Regardless of what we call it or the specific architecture we apply there’s a good chance that our next major computing infrastructure upgrade will be to the cloud.  There’s just too many good reasons not to move services such as e-mail, file servers, and database applications out of our server closet and into a data center:

1. Disaster Recovery / Business Continuity: Moving our key server infrastructure to the cloud allows us to take advantage of all of the disaster preparedness countermeasures built into an enterprise class co-location facility.  These buildings are constructed to withstand earthquakes, fires, power disruptions and other “acts of God.”  They employ both physical and technological security that meets the most stringent regulatory requirements and most of them feature backbone access to the Internet with multiple redundant connections.  The end result is that if a disaster strikes our office, our computer systems weren’t there to be destroyed.  So long as our employees can access to the Internet, they can access our computing infrastructure and get back to work.

2. Scalability: Moving our servers to an enterprise class server and storage array that uses virtual technology allows us to access only the computing power that we need.  As our business grows, we simply add more computing power.  We don’t have to worry anymore about buying new equipment or what we will do with that equipment after a particular project is done.

3. Reduce Capital Costs: The cloud gives us the ability to pay a fixed monthly fee for our server infrastructure as opposed to laying out tons of cash to purchase all the equiptment  we need for a major network upgrade.  Instead, we only pay for what we need.

The key point that I gleaned from Eric’s article is this.  In the small-business space, many offerings will be cookie-cutter. (Like Gmail)  Small businesses using this service will not have the rich feature set that comes with an implementation of Microsoft Exchange.  In my experience, a cookie-cutter approach for something like e-mail will not work for the vast majority of small businesses.  As we explore our options for hosted or cloud solutions we need to be able to customize the offerings and service levels associated with those offerings.

The good news is that we won’t have to make these decisions immediately.  Microsoft relseased Windows Server 2008 and developers will soon be releasing business software maximised for the new platform.  The best way to explore a hosted / cloud infrastructure is too include it as an option in our next major upgrade.  

Endisght is already talking to a number of clients about this option right now.  Feel free to contact us if you’d like to talk about it to.